Confirm you’ve spelled all names correctly.Spellcheck doesn’t always make those distinctions. Check for the correct use of homonyms like to/too/two, their/they’re/there, etc.This means perfect spelling and no typos. Here are a few major points we can all agree on: That said, she was right about a lot of things. For example, you can in fact start a sentence with “and” or “but.” But only if it adds clarity and impact. Marketing writing is not the same as writing for your old English teacher. Step Four: Listen to your high school English teacher - except when it’s best to tune her out. Add some breathing room with white space between paragraphs, bold subheads and (where appropriate) bullet points. Remember that black flatters figures, but white flatters writing: Nothing is more daunting to a reader than a dense block of text.In other words, why say “ascertain the location of” when you can just say “find”? Slim down the words: Replace long words and phrases with short ones.Trim long sentences: If any are longer than 25 words or so, consider turning them into two sentences or removing any unnecessary words.I don’t mean to give your writing body image issues, but if it’s not lean and mean, you’ve got some work to do. Does it include all the information you need (e.g., important numbers, URL, event location)?.Does it hold your interest from start to finish?.Does it make sense? Would the reader understand what you’re trying to say?.The big questions you want to answer here are: Instead, imagine you’re the intended audience reading your document for the first time. So after you write a first draft, go get a cup of coffee or take a walk to clear your head. That’s why you need to get a little distance. See, you know what you meant to write, so your eyes just fill in the blanks, overlook typos, etc. This can be good for relationships, but hazardous for the editing process. We all know that when we’re too close to things, we don’t see them clearly. So spend a little time now or a lot of time later trying to convince your boss to let you keep your job as a “ pubic relations director.” Step One: Just walk away, Renée (or Kevin or Amy). The world’s not perfect, life’s not fair, yada yada. In a perfect world, you’d never have to edit your own work, but well, you know the drill.
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